European Sales Meeting (Yuukan)
This event brought together over 1,100 sales and marketing staff from 11 European countries. The objective of the event was to motivate and direct the newly structured organisation. Feedback gathered after the event showed an overwhelming success, engaging more than 95% of the audience.
The event was held in Sitges, Barcelona over four days and included individual country meetings within the overall programme.
MPI managed the entire event including venue finding, event website with registration and a bespoke event app, travel and transfers, dinners and social programme, employee engagement programme, accommodation and AV & production including simultaneous translation into six languages.
The event, creative and communications teams worked together to develop the pre-event global and local market communication programme, and also managed the research, marketing and on-site production of three symposia, each attracting over 400 delegates.
This annual European Congress included the design and build of a 200m2 exhibition stand. We also managed the creative elements, communication and production of a symposia programme.
The event, creative and communications teams worked together to manage the pre-event global and local market communication programme, and also undertook the research, marketing and on-site production of three symposia, each attracting over 400 delegates.
Speaker identification, co-ordination, briefing, management and on-site rehearsals were undertaken, as well as the design and production of all supporting material including invitations, delegate materials, evaluation forms and symposia programmes.
Before, during and after the event we were responsible for the management of the travel, logistics and accommodation requirements for 120 delegates, as well as significant work co-ordinating the social programme.
International Live Webcast Series
This series of live webcasts was produced in London, Korea and USA in unique medical institution venues which were carefully researched and technically tested.
The creative and communications team designed and produced all invitations, abstract books, associated materials and the registration website, with translations in 14 languages across the three webcasts.
MPI managed the faculty at each venue aswell as the audio-visual co-ordination and live web streaming with simultaneous translation and live Q & A sessions. The webcast series included over 250 Key Opinion Leaders on-site and over 9,000 healthcare professionals were reached.
All three webcasts were filmed and placed on an on-demand dedicated website to ensure ongoing reach.
Patient Support Programmes
Our largest Patient Support Programme has been running for over ten years and is for people with Multiple Sclerosis, their families and carers, MS Specialist Nurses and Neurologists. The programme included the formation and ongoing management of an Editorial Board comprising patients, Specialist Nurses and Neurologists. The design, writing, editing, production and distribution of a quarterly magazine represents the largest component of this Patient Support Programme, however MPI also look after the design, production and distribution of additional patient equipment and materials.
We have also designed, produced and distributed patient material and training toolkits across numerous therapy areas where we manage the entire programme including recruitment, material development, design, production and distribution.